Trainer Onboarding Playbook · BoneMarrow India

00

Model samjho

Customer trainee hai. Trainer hamara partner hai jo trainees ko app tak laata hai. Product wahi hai jo trainee pehle se le raha tha. Farak sirf ye hai ki ab wo verified hai.

01 · Trainer

App pe free join

Apne trainees ko app pe add karta hai aur unka tracking karta hai. Use apna coupon code milta hai.

02 · Recommend

Trainee ko code deta hai

"Supplement ab is app se lo, mera code lagao, tumhe verified product milega."

03 · Trainee

Wahi brand, ab COA ke saath

Avvatar, GNC, MuscleBlaze jo bhi pehle market ya online se leta tha, ab BoneMarrow se leta hai, lab report ke saath.

04 · Earning

Trainer ko 5%

Code se hua har order, trainer ko 5% commission. App mein har order dikhta hai.

Kisko kya milta hai

Kaun	Kya milta hai	Trainee yahan se kyun lega
Trainee (customer)	Wahi brand jo wo leta hai, har lot ka COA report, fake ka koi dar nahi	1. Har product ka lab report (COA) milta hai, market ya online pe ye nahi milta. 2. Uska apna trainer bol raha hai yahan se lo. Trainer ki baat trainee maanta hai.
Trainer (partner)	Trainees ka tracking system free, har order pe 5% commission, reputation safe (fake product ka blame nahi)
Gym owner	Apna coupon code (walk-in members ke orders pe 5%), gym ke members ko genuine supplement

Pitch ka order hamesha yahi: 1) fake supplement ka problem, 2) hamara COA wala solution, 3) trainees ka free tracking app, 4) 5% commission. Sirf commission se shuru karoge toh trainer ko ye "ek aur selling scheme" lagega.

01

Target 10,000

10,000 in 30 din = roz ~333 trainers. Iske liye do city chahiye: Delhi NCR Day 1 se, Bengaluru Week 2 se. Online channels (ads, Instagram, academies) poore India se.

Level	Matlab	30 din
Signed up	App install + profile + phone OTP	10,000
Active	5+ trainees app pe add kiye aur code share kiya	3,000
Earning	Kisi trainee ne code se pehla order kiya	1,000

Funnel planning assumption, Week 1 ke real data se update karo

Stage	30 din	Roz	Conversion
Trainers tak pahunche (DM, call, visit, ad)	1,20,000	4,000	·
Interest dikhaya	30,000	1,000	25%
Signup	10,000	333	33%
Active	3,000	100	30%
Earning	1,000	33	33%

Channel-wise target

#	Channel	Signups	Kaise
1	Gym visits (field team)	4,000	Ek gym mein 3 to 6 trainers. Owner ke saath group demo, wahin signup
2	Meta ads + Instagram creators	1,800	Lead form + WhatsApp ads, fitness creators ke reels
3	Fitness academies / institutes	1,200	Certification batches ko session + bulk onboarding
4	Trainer to trainer share	1,200	Har active trainer apne 2 trainer dosto ko bheje
5	WhatsApp / Telegram / FB groups + distributors	800	Admins se tie-up, group mein video + form link
6	Weekend workshops	600	NCR + Bengaluru, 100 trainers per event
7	Inside-sales calling	400	Form leads + gym calls
	Total	10,000

Week-wise

Week 1 · NCR

1,200

Pilot, pitch aur app bugs fix

Week 2 · + Bengaluru

2,400

Field scale, ads scale

Week 3

3,200

Academies, groups, workshops

Week 4

3,200

Final push + activation

02

Pitch + messages

One-linerHar jagah pehli line

Aapke trainees jo supplement pehle se lete hain, wahi brand ab hamari app se lein: har lot lab-tested, COA report ke saath. Aapke code se hua har order, aapko 5% commission. Aur trainees ka tracking app free.

Trainer · 30 secGym mein face-to-face

Bhai, ek sawaal: aapke trainees protein kahan se lete hain? Market ya online, aur kabhi fake nikla toh blame aap pe aata hai na?

Hamari app pe wahi brands hain: Avvatar, GNC, MuscleBlaze, jo wo already lete hain. Farak ye hai ki har lot lab mein test hota hai aur COA report app pe dikhti hai. Fake ka chance hi nahi.

Aap apne trainees ko bolo "is app se lo, mera code lagao". Har order pe aapko 5% commission. Aur trainees ka attendance, diet, progress tracking bhi isi app mein free.

2 minute lagenge, abhi setup kar dete hain?

Gym owner · 45 secOwner / manager

Sir, aapke members aur trainees supplement market ya online se lete hain, aur fake products ki complaints aaj kal bahut hain.

Hum BoneMarrow India hain. Hamare paas wahi brands hain jo log already lete hain, par har lot NABL lab mein test hota hai aur COA report app pe milti hai.

Aapke trainers ke liye free app hai jismein wo trainees manage karte hain, aur unke code se hua har order pe unhe 5% milta hai. Aapko bhi apna gym code milega, walk-in members ke orders pe 5%.

Aapke trainers ko 10 minute ka group demo de dein? Dopahar 12 se 4 ke beech jab floor free ho.

Ye message trainer apne trainees ko bhejega sabse important template

Trainer → TraineeWhatsApp forward

Hi [Trainee name], ab se supplements BoneMarrow app se lena.

Wahi brand jo tum abhi lete ho (Avvatar, GNC, MuscleBlaze, jo bhi), par yahan har lot lab mein test hota hai aur uski COA report app pe dikhti hai. Fake ka koi tension nahi.

Checkout pe mera code lagana: [Code]
Link: [App link]

Koi bhi product confuse kare toh mujhse pooch lena.

Trainer → TraineeGym mein bolne ke liye

Protein kahan se le rahe ho? Dekho, market mein bahut fake aa raha hai. Ab se is app se lo, wahi brand milega par har tub ki lab report ke saath. Mera code lagana, main check kar paunga ki sahi product gaya ya nahi.

Objections

Trainer bolta hai	Jawab
"Mujhe shop se cut milta hai"	"Shop ka product verified nahi hai. Fake nikla toh blame aap pe. Yahan har lot ki COA report hai, aur 5% seedha aapko, sab app mein transparent dikhta hai."
"Trainees ko bechna awkward lagta hai"	"Aap bech nahi rahe, safe jagah bata rahe ho. Product wahi hai jo wo already lete hain. Trainee khud app se order karta hai."
"Price zyada toh nahi?"	"Same brand, same product. App pe price khud dekh lo. Farak bas itna hai ki yahan lab report ke saath milta hai."
"5% bahut kam hai"	"Ye un orders pe hai jo aapke trainees waise bhi kar rahe the. Aapki taraf se koi kharcha nahi, aur tracking app free."
"Commission milega kaise?"	"Aapke code se hua har order app mein dikhta hai, commission seedha aapke bank / UPI mein."
"Time nahi hai"	"Setup 2 minute ka hai, abhi saath mein kar dete hain."
"Owner allow nahi karega"	"Owner ko bhi apna code milta hai. Hum owner se baat kar lete hain."

Video · 60 secApp demo video script (ek baar shoot, har jagah use)

[0 to 5s] Trainer ho? 60 second do. Trainees ka tracking bhi easy, aur kamaai bhi.
[5 to 15s] Screen: signup. "Phone number, OTP, profile. Ho gaya."
[15 to 27s] Screen: trainee add. "Trainee ka naam, goal, diet, attendance. Sab ek jagah."
[27 to 40s] Screen: product page + COA report. "Wahi brands jo aapke trainees lete hain. Par har lot ki lab report."
[40 to 52s] Screen: coupon code + earnings. "Trainee aapka code lagaye, aapko har order pe 5%."
[52 to 60s] "Link description mein. Abhi join karo."

03

Data kahan se

India mein gym trainers ka sabse achha data Google Maps (gyms), Instagram (trainers) aur field visits se aata hai. Apollo aur LinkedIn pe individual trainers kam hain, unhe gym owners, gym chains aur academies ke liye use karo.

Source	Kaun milega	Kaam ka	30 din mein
Google Maps	Gyms + owner ka number	Bahut	3,000+ gyms
Instagram	Freelance trainers, online coaches	Bahut	15,000+ profiles
Justdial / Sulekha	Personal trainers with phone	Medium	2,000+
Apollo.io	Gym chains, studios, academies ke decision makers	Medium	500 to 1,500
LinkedIn	Gym owners, senior coaches, academy heads	Medium	1,000 to 2,000
FB / WhatsApp / Telegram groups	Trainer communities	Medium	40 to 80 groups

Localities ki list: NCR ke 80 aur Bengaluru ke 60 areas.
Search karo: "gym in [area]", "fitness studio in [area]", "crossfit [area]".
Export: Outscraper ya Apify Google Maps Scraper (paid, fast), ya free Chrome extension "Instant Data Scraper".
Columns: gym naam, phone, address, area, rating, reviews, Instagram.
Pehle bade gym: 50+ reviews wale (zyada trainers).
Baant do: area-wise, har field executive ko 15 gyms per day.

SearchGoogle Maps

gym in Sector 18 Noida
unisex gym in Dwarka
fitness studio in Indirapuram
crossfit in Gurugram
gym in Koramangala Bangalore
gym in HSR Layout Bangalore
functional training studio in Whitefield
personal trainer in South Delhi

Hashtags ke "Recent" tab mein trainers ke posts dekho.
Gym location tags: har bade gym ke location pe post karne wale trainers.
Bio keywords: "certified trainer", "personal trainer", "online coach", "K11", "ACE", "ISSA".
Sheet mein daalo: handle, naam, followers, city, gym, DM date.

HashtagsInstagram search

#personaltrainerdelhi #personaltrainernoida #personaltrainergurgaon #personaltrainerbangalore #fitnesscoachindia #onlinefitnesscoach #gymtrainer #certifiedpersonaltrainer #transformationcoach #strengthcoach #fitnesstrainerindia #bangalorefitness #delhifitness

Account safe rakho: Instagram pe automated scraping aur bulk DM se account block hota hai. Manual research karo, ek account se roz 40 to 60 personal DMs, aur 4 to 5 team accounts mein baanto.

ApolloPeople search filters

Job titles: Gym Owner, Founder, Co-Founder, Director, General Manager, Fitness Manager, Head Coach, Head Trainer, Studio Owner, Academy Director
Industry: Health, Wellness and Fitness; Sports; Education Management
Location: Delhi, Noida, Gurugram, Ghaziabad, Bengaluru, Mumbai, Pune, Hyderabad
Company headcount: 1 to 200
Email status: Verified
Keywords: gym, fitness, crossfit, strength, functional training, fitness academy, trainer certification

Verified emails export karo, Outreach section ka 3-email sequence chalao. Ek owner ka haan = poori trainer team.

LinkedInBoolean search

Trainers:
("personal trainer" OR "fitness coach" OR "strength coach" OR "fitness trainer") AND (Delhi OR Noida OR Gurgaon OR Bangalore OR Bengaluru)

Gym owners:
("gym owner" OR founder OR director OR "studio owner") AND (gym OR fitness OR crossfit)

Academies:
("fitness academy" OR "trainer certification" OR "fitness education") AND (director OR head OR founder)

Justdial / Sulekha: "personal trainer [city]", "gym trainer at home [city]". Freelance trainers number ke saath listed hote hain.
Facebook groups: "personal trainers Delhi", "fitness trainers India". Admin se permission lekar post.
WhatsApp / Telegram: trainer groups ke admins ko bhi apna code do, wo khud bhi kamayenge.
Supplement distributors / shops: inke paas trainers ki list hoti hai, partnership karo.

Lead sheet Google Sheet ki pehli row

ColumnsCopy, paste in row 1

Lead ID	Source	Name	Role	Gym	Area	City	Phone	Instagram	Email	First contact	Channel	Status	Next follow-up	Exec	Coupon code	Trainees added	First order date	Notes

Status: New · Contacted · Replied · Demo done · Signed up · Active · Earning · Not interested · Wrong number

04

Cold outreach

Har message mein trainer ya gym ka naam daalo. Same message sabko copy-paste karna spam lagta hai aur account block hota hai.

DM 1Problem se shuru

Hi [Trainer name]! Ek sawaal: aapke trainees supplement kahan se lete hain? Market mein itna fake aa raha hai ki blame aksar trainer pe aata hai.

Hum BoneMarrow India hain. Wahi brands (Avvatar, GNC, MuscleBlaze...) par har lot lab-tested, COA report ke saath. Aap trainees ko apna code do, har order pe aapko 5%. Trainees ka tracking app bhi free.

Details bhejun?

DM 2Personal compliment

Hey [Trainer name], aapki [post / client transformation] dekhi, kamaal ka kaam hai.

Aapke trainees jo supplement lete hain, wo genuine hai ya nahi, aap kaise confirm karte ho?

Hamari app pe har product ki lab report milti hai. Aap trainees ko recommend karo, aapke code se har order pe 5% aapko. 60 sec ka demo bhejun?

DM 3Gym ka naam leke

Hi [Trainer name]! Aap [Gym name] mein ho na? Wahan ke trainers hamari app join kar rahe hain.

Simple hai: aapke trainees supplement hamari app se lein (same brands, lab-verified with COA), aapke code se har order pe aapko 5%. Join karna free hai. Link bhejun?

ReplyJab bole "details bhejo"

Ye rahi details:

1. Hamari app pe wahi supplement brands hain jo aapke trainees lete hain.
2. Har lot NABL lab mein test hota hai, COA report app pe dikhti hai.
3. Aapko ek coupon code milega. Trainee us code se order kare, aapko 5% commission.
4. Trainees ka attendance, diet, progress tracking bhi app mein free.
5. Join karna free hai.

Demo: [Video link]
Join: [App link]
Ya ye form bhar do, hum call karke setup kara denge: [Form link]

WhatsApp rule: sirf unko message karo jinhone number khud diya (form, call, gym visit). Scraped numbers pe bulk WhatsApp se number ban hota hai aur DPDP Act ke consent rules bhi lagte hain.

Form ke baadPehla message

Hi [Trainer name]! BoneMarrow India se [Your name]. Trainer program ke liye form bharne ka thank you!

Short mein:
1. Aapke trainees ke favourite brands, har lot lab-tested, COA ke saath
2. Aapke code se har order pe aapko 5%
3. Trainees ka tracking app free

Demo: [Video link]
Join: [App link]

Abhi 2 minute ka call karein? Saath mein setup kar dete hain.

Call ke baadRecap

[Trainer name], baat karke achha laga!

Join: [App link]
1. Phone OTP se signup
2. Profile + bank / UPI details (commission ke liye)
3. Apne trainees add karo
4. Apna code trainees ko bhejo (message template main abhi bhej raha hoon)

Kahin atko toh isi number pe message karna.

Voice note30 sec bolne ke liye

Hi [Trainer name], [Your name] bol raha hoon BoneMarrow India se. Bas 30 second. Aapke trainees jo supplement lete hain, wahi brands hamari app pe hain, par har lot lab mein test hota hai aur report app pe dikhti hai. Aap trainees ko apna code do, har order pe aapko 5% commission. Aur trainees ka tracking app bhi free hai. Link bheja hai, dekh ke batao, setup main kara dunga.

Invite · Trainer300 characters se kam

Hi [Name], hum trainers ke saath kaam kar rahe hain taaki unke trainees ko lab-verified supplements milein (same brands, COA ke saath), aur trainer ko har order pe commission. Aapse connect karna chahenge.

Invite · Owner300 characters se kam

Hi [Name], BoneMarrow India se. Gyms ke members ko lab-verified supplements (COA ke saath) dene ka program chala rahe hain, trainers aur gym dono ko har order pe commission. [Gym name] ke liye fit lagta hai. Connect karein?

After acceptPehla message

Thanks for connecting, [Name]!

BoneMarrow India pe har supplement lot NABL lab mein test hota hai aur COA report app pe milti hai. Brands wahi hain jo log already lete hain.

Trainers apne trainees ko code dete hain, har order pe unhe 5%. Gym ko bhi apna code. [Gym name] ke trainers ke liye 15 minute ka demo [Day] ya [Day] ko rakh sakte hain?

Subject lines

Genuine supplements for [Gym name] members
Your trainers' clients and fake supplements
Lab-verified supplements + commission for your trainers

Email 1Gym owner, Day 0

Hi [First name],

Fake and mislabeled supplements are a growing problem, and when a member gets a bad product, the trainer who recommended it takes the blame.

BoneMarrow India sells the same brands your members already buy (Avvatar, GNC, MuscleBlaze and more), but every lot is tested at an NABL-accredited lab and the Certificate of Analysis is shown in the app.

How it works for [Gym name]:
- Each trainer gets a free app to track their clients, and a personal coupon code
- When a client orders with that code, the trainer earns 5%
- The gym gets its own code for walk-in members, also 5%

Could I show your trainers a 10-minute demo at the gym this week?

[Your name]
BoneMarrow India · WhatsApp 7303958662

Email 2Day 3

Hi [First name],

Following up. Trainers from gyms near [Area] joined this week. Their clients now get the same brands with a lab report attached.

I can come by between 12 and 4 pm so the floor isn't disturbed. Does Thursday or Friday work?

[Your name]

Email 3Day 7, last

Hi [First name],

Last note from me. If your trainers ever want their clients to get lab-verified supplements, and earn on every order, just reply "demo".

60-second walkthrough: [Video link]

[Your name]

AcademyFitness academy / institute

Hi [First name],

New trainers from [Academy name] start with few clients and get asked one question all the time: "which supplement should I buy, and where?"

BoneMarrow India gives them a safe answer. Same brands, every lot lab-tested with a Certificate of Analysis. Each trainer gets a free client-tracking app and a coupon code, and earns 5% on every client order.

We'd like to run a free 45-minute session for your current batch on supplement safety and building a client base, with on-the-spot onboarding.

Would a slot in the next two weeks work?

[Your name]
BoneMarrow India · WhatsApp 7303958662

Call · GymGym number pe

Namaste, main [Your name] bol raha hoon BoneMarrow India se. Owner ya manager se baat ho sakti hai?

(Owner aaye)
Sir, 30 second lunga. Hum gyms ke members ko lab-verified supplements de rahe hain. Same brands jo log lete hain, par har lot ki lab report ke saath. Trainers ko apna code milta hai, har order pe 5%, aur gym ko bhi apna code.

Main is hafte 10 minute ke liye aake trainers ko demo de sakta hoon? 12 se 4 ke beech kaunsa din theek rahega?

(Busy hain)
Koi baat nahi, main WhatsApp pe 60 second ka video bhej deta hoon. Kis number pe bhejun?

Call · TrainerForm lead

Hi [Trainer name], [Your name] bol raha hoon BoneMarrow India se. Aapne form bhara tha. 2 minute hai?

Aapke trainees abhi supplement kahan se lete hain? (suno)

Hamari app pe wahi brands hain, par har lot lab-tested aur COA report ke saath. Aap trainees ko apna code do, har order pe aapko 5%. Trainees ka tracking app bhi free.

Main link bhej raha hoon, saath mein signup kar lete hain, 2 minute lagenge.

05

Follow-ups

Zyadatar haan doosre ya teesre follow-up pe aata hai. Lead sheet mein "Next follow-up" date daalo, roz subah wahi list chalao.

Din	Kya bhejna
0	Pehla DM
2	Follow-up 1
5	Follow-up 2
9	Last message, phir 30 din rest

Din 2

Hi [Trainer name], shayad message miss ho gaya. Ek line mein: aapke trainees ko lab-verified supplements, aapko har order pe 5%. 60 sec demo: [Video link]

Din 5

[Trainer name], is hafte [City] ke [X] trainers join kar chuke hain. Unke trainees ab COA report dekh ke supplement le rahe hain. Aapko bhi link bhejun? Bas "haan" likh do.

Din 9Last

Last message, promise! Jab bhi trainees ke liye verified supplement chahiye ho, ye link save kar lo: [App link]. All the best, [Trainer name]!

Usi din

Ye raha 60 sec demo: [Video link]
Join: [App link]
2 minute ka kaam hai. Call pe saath mein kar lein? Kab free ho?

+1 dinDoubts clear

[Trainer name], trainers jo sabse zyada poochte hain:
1. Join karne ki fees? Nahi, free hai.
2. Trainee ko kya fayda? Wahi brand, lab report ke saath, fake ka dar khatam.
3. Commission kaise? Aapke code se hua har order app mein dikhta hai, 5% aapke account mein.

+3 dinCall

Hi [Trainer name], [Your name] here. Aapke paas 2 minute ho toh abhi setup kara deta hoon, aap sirf apne trainees ke naam batana.

Kab	Kya
+2 ghante	Welcome message
+1 din	Trainees add karne ka reminder
+3 din	Call karke saath mein trainees add karwao
+7 din	Last reminder

+2 ghanteWelcome

Welcome to BoneMarrow India, [Trainer name]! 🎉

Aapka code: [Code]

Ab 2 kaam:
1. Apne trainees app mein add karo
2. Neeche wala message apne trainees ko forward karo

"Ab se supplements BoneMarrow app se lena. Wahi brand jo tum lete ho, par har lot ki lab report ke saath. Mera code lagana: [Code]. Link: [App link]"

Help chahiye toh isi number pe message karo.

+1 din

[Trainer name], aaj jo trainees session pe aaye, unhe app mein add kar do aur code wala message bhej do. 5 minute ka kaam hai.

+3 dinCall script

Hi [Trainer name], [Your name] BoneMarrow se. Signup ka thank you! Trainees add karne mein koi dikkat aayi? Abhi phone pe saath mein kar lete hain, 5 trainees ke naam bolo, main batata hoon kahan daalna hai.

+7 din

[Trainer name], aapka code abhi tak kisi trainee tak nahi pahuncha. Ye message ek baar apne trainees ke group mein daal do: [App link], code [Code]. Har order pe 5% aapka.

Din 3Kab bolna hai

[Trainer name], best time trainee ko batane ka: jab wo bole "protein khatam ho gaya" ya "kaunsa protein lun". Bas itna bolo: "Is app se lo, mera code lagao, lab report ke saath milega."

Din 10Call

Hi [Trainer name], trainees add ho gaye, badhiya! Abhi tak order nahi aaya. Jo trainees whey ya creatine already lete hain, unhe bas code bhej do. Main message template WhatsApp kar raha hoon.

Pehla orderCelebrate karo

🎉 Congrats [Trainer name]! Aapke code se pehla order aa gaya. Commission app mein dikh raha hoga. Aur trainers dost hain? Unhe bhi ye bhejo: [App link]

06

Offline / field

Sabse bada channel (4,000 signups). Subah 6 to 10 aur shaam 5 to 9 gym mein rush hota hai, trainers busy. Gym visit 11 am to 4 pm karo.

Team

Role	Kitne	Kaam
Growth lead	1	Roz ke numbers, budget shift, review
City lead (NCR, Bengaluru)	2	Field team manage, gym owner deals
Field executives	24	NCR 14, Bengaluru 10. 15 gyms per day each
Calling team	8	Form leads, gym calls, activation calls
Ads + creators	1	Meta ads, creator collabs
Trainer support (WhatsApp)	4	Signup help, trainee add help, payout queries

Field executive ka din

Time	Kaam
10:00	Team huddle: kal ke numbers, aaj ke gyms
11:00 to 4:00	12 to 15 gym visits, ek area ek din
4:00 to 5:00	Aaj join hue trainers ko call: trainees add karwao
5:00 to 7:00	2 to 3 gyms dobara (jo trainers nahi mile)
7:30	Daily report group mein

Gym visit step by step

Reception: owner / manager ka naam poochho, owner pitch do.
Owner haan bole: free trainers ko ek jagah bulao, 10 minute group demo.
Wahin signup: har trainer ke phone pe install, OTP, profile, bank / UPI.
Wahin active: kam se kam 1 trainee add karwao aur code wala message forward karwao.
Owner ka code: gym ka coupon code banao, reception pe QR standee lagao.
Sheet update: gym, owner number, kitne trainers join, codes.

Bag mein

Field kit

2 QR standees (A4) + 4 posters (A3)
50 flyers + visiting cards
Demo phone, app logged in
Ek sealed tub + uska COA print (dikhane ke liye)
Power bank

Sabse strong demo

COA dikhao

Tub uthao, uska lot number dikhao, phir app mein usi lot ki lab report kholo. Trainer ko ye 10 second mein samajh aata hai, kisi pitch se zyada.

Print

A3 posterTrainers ke liye, gym wall

TRAINERS, AAPKE TRAINEES KO FAKE SUPPLEMENT SE BACHAO.

Wahi brands. Har lot lab-tested. COA report app mein.
Trainees aapke code se order karein, aapko har order pe 5%.
Trainees ka tracking app bhi free.

[QR CODE] Scan karo, 2 minute mein join.

BoneMarrow India · Trust nothing. Verify everything.

A4 standeeMembers ke liye, reception

Supplement lena hai?
Wahi brand, par lab report ke saath.

Apne trainer se code lo, ya gym code use karo: [Gym code]
Har product NABL lab-tested.

[QR CODE]

FlyerA5, aage-peeche

AAGE
Aapke trainees jo supplement lete hain, ab lab report ke saath.

PEECHE
1. Wahi brands: Avvatar, GNC, MuscleBlaze aur bahut
2. Har lot NABL lab mein tested, COA app mein
3. Aapka coupon code, har order pe aapko 5%
4. Trainees ka attendance, diet, progress tracking free
5. Join free, 2 minute

Scan [QR] · WhatsApp 7303958662

Weekend workshop ~100 trainers, ~₹25,000 per event

Time	Kya
0:00	Entry + signup desk (QR + 3 helpers)
0:15	Talk 1: "Trainees kaise badhayein" (guest coach)
0:40	Talk 2: Fake supplement ka sach + live COA reading (BoneMarrow)
1:00	App demo, sab wahin trainees add karein
1:20	Networking + snacks

InviteWhatsApp / IG story

🏋️ FREE workshop for trainers · [City]

"Trainees kaise badhayein + supplement ka sach"
📅 [Date] · ⏰ [Time] · 📍 [Venue]

Free entry, snacks, live lab report demo.
Seats limited. Register: [Form link]

Daily report

7:30 pmTeam group mein

📋 [Naam] · [Date] · [Area]
Gyms visit kiye:
Owners ne haan bola:
Trainers mile:
Signup:
Active (trainees add + code share):
Standees lagaye:
Sabse common objection:
Kal ka area:

07

Join form

Ye asli working form hai. Trainers ko ye link bhejo: aapki-site.com/#join. Us link pe sirf form dikhega, baaki playbook nahi. Form bharte hi details WhatsApp (7303958662) pe aa jaati hain, aur neeche ka setup karoge toh Google Sheet mein bhi.

Form ko Google Sheet se jodo 10 minute, ek baar

Bina setup ke bhi form kaam karta hai: submit pe trainer ki details WhatsApp message ban ke 7303958662 pe aati hain. Sheet mein automatically save karwana hai toh ye karo:

Google Sheet banao naam "Trainer Leads".
Extensions → Apps Script kholo, jo code hai wo hata ke neeche wala code paste karo, Save.
Deploy → New deployment → Web app. Execute as: Me. Who has access: Anyone. Deploy, aur permissions allow karo.
Web app URL copy karo (https://script.google.com/macros/s/.../exec).
Is HTML file mein search karo const SHEET_URL = "" aur quotes ke beech wo URL paste karo. File dobara upload karo. Bas.

Apps ScriptPaste in Extensions → Apps Script

const SHEET_NAME = 'Trainer Leads';
const COLS = ['timestamp','name','phone','city','area','gym','role','trainees','brands','buyfrom','instagram','calltime','source'];

function doPost(e) {
  const ss = SpreadsheetApp.getActiveSpreadsheet();
  const sh = ss.getSheetByName(SHEET_NAME) || ss.insertSheet(SHEET_NAME);
  if (sh.getLastRow() === 0) sh.appendRow(COLS);
  const p = e.parameter;
  sh.appendRow(COLS.map(function (c) { return c === 'timestamp' ? new Date() : (p[c] || ''); }));
  return ContentService.createTextOutput(JSON.stringify({ ok: true }))
    .setMimeType(ContentService.MimeType.JSON);
}

Channel tracking: link ke aage ?src= lagao, sheet ke "source" column mein aa jayega. Jaise site.com/?src=poster#join, ?src=ig#join, ?src=academy#join, ?src=ads#join. Isse pata chalega kaunsa channel kaam kar raha hai.

Same form Google Forms mein bhi chahiye? copy-paste

Google FormQuestions

Title: BoneMarrow Trainer Program · Join free
Description: Aapke trainees ko lab-verified supplements (wahi brands, har lot ki COA report), aapko har order pe 5% commission. Trainees ka tracking app free.

1. Full name · Short answer · Required
2. WhatsApp number · Short answer · Required · Response validation: Regular expression → Matches → ^[6-9][0-9]{9}$
3. City · Dropdown · Required · Delhi / Noida / Gurugram / Ghaziabad / Faridabad / Bengaluru / Mumbai / Pune / Hyderabad / Other
4. Area / locality · Short answer · Required
5. Gym / studio name · Short answer
6. Aap kaun ho? · Multiple choice · Required · Gym trainer / Freelance personal trainer / Online coach / Gym owner
7. Abhi kitne trainees hain? · Multiple choice · Required · 1 to 10 / 11 to 25 / 26 to 50 / 50+
8. Trainees kaunse brands lete hain? · Checkboxes · Avvatar / GNC / MuscleBlaze / Optimum Nutrition / MyProtein / Other
9. Abhi trainees kahan se lete hain? · Checkboxes · Local shop / Online website / Gym se / Pata nahi
10. Instagram handle · Short answer
11. Call kab karein? · Multiple choice · Required · 11 am to 1 pm / 1 pm to 4 pm / Raat 9 ke baad
12. Consent · Checkboxes · Required · Main BoneMarrow India se call aur WhatsApp messages lene ke liye agree karta / karti hoon.

Confirmation message: Thank you! Hamari team 24 ghante mein call karegi. Abhi baat karni ho toh WhatsApp: 7303958662

Meta Instant Form ads ke liye

MetaAds Manager → Lead form

Form name: Trainer_Program_v1
Form type: Higher intent

INTRO
Headline: Trainers: aapke trainees ko verified supplements, aapko commission
Description: Wahi brands jo aapke trainees lete hain, har lot NABL lab-tested, COA report app mein. Aapke code se har order pe 5%. Trainees ka tracking app free.

QUESTIONS (prefill): Full name · Phone number · City
CUSTOM:
1. Aap kaun ho? (Multiple choice) Gym trainer / Freelance trainer / Online coach / Gym owner
2. Abhi kitne trainees hain? (Multiple choice) 1 to 10 / 11 to 25 / 26 to 50 / 50+
3. Gym / studio name (Short answer)

PRIVACY POLICY: https://bonemarrowindia.com/privacy

COMPLETION
Headline: Ho gaya! 🎉
Description: Hamari team 24 ghante mein WhatsApp karegi.
CTA: WhatsApp → https://wa.me/917303958662

08

Meta ads

Budget ~₹10,000 per day. Teen campaign: Lead form (zyada leads), Click-to-WhatsApp (better quality), aur Retarget.

Campaign	Objective	Per day	Kisko
C1 · Trainer Leads	Leads → Instant form	₹5,000	NCR + Bengaluru, interests
C2 · Trainer WhatsApp	Leads → WhatsApp	₹3,000	NCR + Bengaluru, interests
C3 · Retarget	Leads → Instant form	₹2,000	Video dekha, form khola, IG engage kiya (30 din)

TargetingAd set

Location: Delhi NCR (Delhi, Noida, Gurugram, Ghaziabad, Faridabad) + Bengaluru. Week 3 se Mumbai, Pune, Hyderabad
Age: 21 to 40 · All genders · English + Hindi
Interests: Personal trainer, Physical fitness, Bodybuilding, Weight training, CrossFit, Gym, Fitness and wellness, Sports nutrition, Whey protein
Advantage+ audience: ON
Exclude: already joined trainers (phone list har hafte upload)
Placements: Advantage+ (Reels, Stories, Feed)

Ad policy: "₹50,000 kamao" jaisa income claim mat likho, Meta aur ASCI reject karte hain. "Har order pe 5% commission" theek hai.

Testing rules

Week 1: 4 creatives × 2 copies.
Band karo: ₹1,500 kharch ke baad agar cost per lead target se 1.5 guna zyada hai.
Target CPL: planning ke liye ₹40 to ₹80 (assumption, asli number Week 1 mein milega).
Scale: jo ad chale, uska budget har 2 din mein 20% badhao.
Quality check: roz 20 leads ko call karo. 30% se kam asli trainer hon toh targeting tight karo.

Ad copy

Ad 1Fake ka blame

PRIMARY TEXT
Trainee ne market se protein liya, fake nikla. Blame kiska? Trainer ka. 😤

BoneMarrow pe wahi brands hain jo aapke trainees lete hain, par har lot NABL lab mein test hota hai aur COA report app pe dikhti hai.

Trainees ko apna code do. Har order pe aapko 5% commission. Join free.

HEADLINE: Recommend sirf verified supplements
DESCRIPTION: Trainers ke liye free
CTA: Sign up

Ad 2Commission

PRIMARY TEXT
Aapke trainees supplement lete hi hain. Ab har order pe 5% aapko. 💪

✅ Wahi brands, har lot lab-tested
✅ COA report app mein
✅ Aapka coupon code, har order pe 5%
✅ Trainees ka tracking app free

HEADLINE: Trainees ka har order, aapka 5%
DESCRIPTION: Join free, 2 minute
CTA: Learn more

Ad 3Tracking app

PRIMARY TEXT
Trainees ka record abhi bhi diary aur WhatsApp pe? 📒

BoneMarrow trainer app mein attendance, diet, progress sab ek jagah. Free.
Aur aapke trainees app se verified supplement lein, aapke code se har order pe aapko 5%.

HEADLINE: Trainers ke liye free app
DESCRIPTION: Tracking + commission
CTA: Sign up

Ad 4English (online coaches)

PRIMARY TEXT
Coaches: your clients already buy supplements. Make sure they're real.

BoneMarrow India stocks the brands your clients use, with every lot tested at an NABL-accredited lab and the Certificate of Analysis in the app. Share your code and earn 5% on every order. Client tracking app included, free.

HEADLINE: Verified supplements for your clients
DESCRIPTION: Free for coaches
CTA: Sign up

Retarget

PRIMARY TEXT
Form adhoora reh gaya? 😄 1 minute mein complete karo. Trainees ko verified supplements, aapko har order pe 5%.

HEADLINE: Join free
CTA: Sign up

WhatsApp adPre-filled + auto reply

PRE-FILLED (trainer bhejega)
Hi! Mujhe trainer program ke baare mein jaanna hai.

AUTO REPLY (WhatsApp Business greeting)
Hi! 👋 BoneMarrow Trainer Program mein swagat hai.
1. Aapke trainees ke favourite brands, har lot lab-tested, COA ke saath
2. Aapke code se har order pe 5%
3. Trainees ka tracking app free

Apna naam aur city bhejo, team 1 ghante mein call karegi.

09

Graphics + reel ads

Colours: black #0E0F0C, green #7CB518, white. Feed 1080×1350, Reels/Stories 1080×1920. Ek creative = ek message, bada text.

Static ads designer ko ye dikhao

BONEMARROW

Fake protein ka blame trainer pe aata hai.

Recommend sirf lab-verified.

Join free

S1: tub + COA report, "VERIFIED" stamp.

BONEMARROW

Trainee ka har order, aapka 5%.

Aapka code, har order pe commission.

Sign up

S2: phone pe earnings screen.

BONEMARROW

Same brand. Ab COA ke saath.

Har lot NABL lab-tested.

Join free

S3: 3 tubs (bina logo), har ek pe "Lab report ✓".

BONEMARROW

Diary band. App shuru.

Trainees ka tracking, free.

Sign up

S4: diary vs app screen.

Reel ads 9:16, subtitles ON, pehle 2 second mein hook

Reel 1 · "Sir, ye fake nikla"20 sec · Trainer ka dard

Time

Kya dikhana

Kya bolna / text

0 to 3s

Trainee gussa, tub haath mein

"Sir, aapne jo protein bataya tha, wo fake nikla!"

3 to 8s

Trainer sharminda, close-up

Text: "Product shop ka. Blame trainer ka."

8 to 15s

App pe product + COA report khulti hai

"Ab main trainees ko sirf BoneMarrow bolta hoon. Wahi brand, par har lot ki lab report."

15 to 20s

Earnings screen + logo

"Aur mere code se har order pe 5% mujhe. Trainers, link pe tap karo."

Reel 2 · "Mere trainer ne bola"15 sec · Trainee ki taraf se

Time

Kya dikhana

Kya bolna / text

0 to 3s

Gym mein trainee, phone pe app

"Mere trainer ne bola protein yahin se lo."

3 to 9s

Screen: same brand, COA report

"Brand wahi jo main pehle leta tha. Par yahan har tub ki lab report dikhti hai."

9 to 15s

Trainer + trainee high-five, logo

Text: "Trainers: apne trainees ko verified do. Join free."

Reel 3 · "60 second demo"30 sec · App walkthrough

Time

Kya dikhana

Kya bolna / text

0 to 3s

Trainer camera pe

"Trainers, 30 second do."

3 to 12s

Screen: trainee list, diet, attendance

"Trainees ka poora tracking ek app mein, free."

12 to 22s

Screen: product + COA

"Trainees yahan se supplement lein: same brands, lab-tested."

22 to 30s

Screen: code + earnings, logo

"Aapke code se har order pe 5%. Link pe tap karo."

Testimonial: asli trainer, asli number, likhit permission. Kuch diya hai toh "Paid partnership" label lagao.

10

Creators

25 to 30 fitness creators (10k to 200k followers), jinke followers mein trainers hain. Trainer-creators best. Budget ~₹2 lakh.

DM to creator

Hi [Creator name]! Aapke content ko trainers bahut follow karte hain, isliye seedha aapse baat kar rahe hain.

BoneMarrow India pe har supplement lot NABL lab mein test hota hai aur COA report app pe milti hai. Trainers apne trainees ko code dete hain aur har order pe 5% kamate hain.

Ek paid collab karna chahenge: 1 reel + 2 stories. Brief aur budget bhejun?

BriefCreator ko bhejo

DELIVERABLES: 1 reel (30 to 45 sec) + 2 stories with link sticker
MESSAGE: Trainers apne trainees ko fake supplement se bachayein. Same brands, lab-tested, COA app mein. Trainer ke code se har order pe 5%.
ZAROOR BOLNA: "lab report", "same brands", "har order pe 5%", "join free"
MAT BOLNA: "₹X pakka kamaoge", bimari theek karne ke claims, competitor ka naam
DISCLOSURE: "Paid partnership" tag ON
LINK: [App link]?src=[creator-name]

REEL FLOW
0 to 3s: "Trainers, apne trainees ko ye zaroor batao."
3 to 15s: Fake supplement ka problem, blame trainer pe
15 to 30s: App dikhao: product, COA report, code, earnings
30 to 40s: "Link bio mein, join free."

Trainer → TrainerActive trainer apne dosto ko bheje

Bhai, ye app dekh. Trainees ko yahan se supplement bolo, same brands par har lot ki lab report milti hai. Join karoge toh tumhe apna code milega, har order pe 5%. Trainees ka tracking bhi free hai. Join: [App link]

11

30-day checklist

Tick karte jao, progress isi browser mein save rehta hai.

12

Tracking + budget

Roz dekho	Target	Kam ho toh
Signups per day	333	Field visits badhao, chalne wala ad scale karo
Active rate (trainees add + code share)	30%	Join ke 1 din ke andar call, gym pe hi trainee add karwao
Pehla order rate (active mein se)	33%	Trainer ko trainee-message template dobara bhejo
Cost per active trainer	< ₹560	Mehenge channel ka budget kaato

Calculator

Roz kitne trainers tak pahunche Interest Interest se signup Signup se active Din Budget (₹ lakh)

Projection

0

Signups per day

Active trainers

Cost per signup

Cost per active

10,000 se gap

Budget estimate, apne rates se update karo

Item	Kaise	₹
Field team	24 × (18,000 salary + 4,000 travel)	5,28,000
Field incentive	₹30 × 3,000 active trainers	90,000
Calling + support	12 × 15,000	1,80,000
City leads	2 × 40,000	80,000
Meta ads	₹10,000 × 30 din	3,00,000
Creators	25 to 30 creators	2,00,000
Workshops	8 × 25,000	2,00,000
Print	~1,000 gyms	1,00,000
Total	~₹168 per signup · ~₹559 per active trainer	16,78,000

13

Rules

Commission

Payout cycle pehle fix karo

Weekly ya monthly, ek baar decide karke sab jagah wahi bolo. Ek bhi payout late hua toh trainers ka trust jaata hai.

Fraud

Ek trainer, ek account

Phone OTP + PAN + bank / UPI. Khud apne code se order karke commission lena block karo.

Claims

Koi medical claim nahi

Trainers ko approved lines do. "Ye bimari theek karega" jaisa kuch nahi.

Activation

24 ghante rule

Join ke 24 ghante ke andar call, warna trainer bhool jaata hai.

CA / legal se confirm karo:
1. Commission pe TDS (Section 194H), current rate aur threshold. Isliye PAN signup pe lo.
2. DPDP Act: call / WhatsApp ke liye consent (form mein consent box hai). Scraped numbers pe bulk message nahi.
3. Bade scale pe promotional calling ke liye TRAI ke rules check karo.
4. Trainer Instagram pe promote kare toh "Paid partnership" disclosure (ASCI).
5. App mein trainer agreement accept karwao: commission, payout, disclosure, claims.

10,000 trainers in 30 days.

Model samjho

App pe free join

Trainee ko code deta hai

Wahi brand, ab COA ke saath

Trainer ko 5%

Kisko kya milta hai

Target 10,000

Funnel planning assumption, Week 1 ke real data se update karo

Channel-wise target

Week-wise

1,200

2,400

3,200

3,200

Pitch + messages

Ye message trainer apne trainees ko bhejega sabse important template

Objections

Data kahan se

Lead sheet Google Sheet ki pehli row

Cold outreach

Follow-ups

Offline / field

Team

Field executive ka din

Gym visit step by step

Field kit

COA dikhao

Print

Weekend workshop ~100 trainers, ~₹25,000 per event

Daily report

Join form

Trainer Program · Join free

Thank you!

Form ko Google Sheet se jodo 10 minute, ek baar

Same form Google Forms mein bhi chahiye? copy-paste

Meta Instant Form ads ke liye

Meta ads

Testing rules

Ad copy

Graphics + reel ads

Static ads designer ko ye dikhao

Reel ads 9:16, subtitles ON, pehle 2 second mein hook

Creators

30-day checklist

Tracking + budget

Calculator

Budget estimate, apne rates se update karo

Rules

Payout cycle pehle fix karo

Ek trainer, ek account

Koi medical claim nahi

24 ghante rule